Evolution of the Digital Media Industry

Its defining feature is its ability to be edited, shared, and accessed on-demand across global networks via the internet or other digital platforms. The digital media industry’s evolution, rooted in film and early broadcast media, continues to evolve and driven by technology, culture, economics, and consumer preferences.

The industry began with the invention of film in the late 19th century, which introduced visual storytelling. Thomas A. Edison’s kinetoscope, developed in 1888 in Menlo Park in my home state of New Jersey, enabled moving images, leading to short, silent films shown in theaters and nickelodeons. From the 1920s to 1960s, radio and television greatly expanded media’s reach. Commercial radio started with stations like Pittsburgh’s KDKA in 1920, while television, viable by the late 1930s, brought news and sitcoms into homes via NBC and CBS networks. The 1970s and 1980s introduced cable and satellite broadcasting, with channels like MTV and CNN pioneering the 24-hour news cycle and on-demand media.

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