CEDC Adds Laine Harper as Marketing Manager
12 Dec 2023
The Conroe Economic Development Council (CEDC) amplified its marketing efforts with the addition of Laine Harper as Marketing Manager in November. The Montgomery County native brings local knowledge, relevant experience, and a fresh perspective to the position.
Harper joined the CEDC team from Ruthie Grace and Forged 86. She served as Marketing Assistant for the locally-owned boutiques in neighboring Montgomery. Her responsibilities included managing social media, graphic design, authoring blog posts, developing marketing campaigns, and supporting promotional events. She is particularly eager to bring her social media prowess to enhance CEDC’s brand and economic development efforts in Conroe.
“I’m excited to expand the social media presence. I’ve grown up on social media and I really think people can use it for good. Everyone’s on their phone all the time, so it’s a great way to get things in front of people,” offered Harper.
Responsibilities of the role include implementation and management of the CEDC marketing plan, social media management, communicating with CEDC stakeholders, and supporting CEDC’s efforts to attract and retain quality businesses.
“We are thrilled to add someone as talented as Laine to our staff,” said Danielle Scheiner, CEDC Executive Director. “Her marketing experience and knowledge of Conroe’s business community make her ideally suited to serve this position. She has hit the ground running and already proven to be a valuable asset to our team.”
Harper graduated Cum Laude from Baylor University in 2022, where she made the Dean's List every semester. While a student in Waco, Harper gained business and non-profit experience working for The Findery, Historic Waco Foundation, and Rosemound Cemetery. These opportunities afforded her the chance to develop a valuable and unique perspective that she hopes to bring to the CEDC.
“I think it’s good to have a fresh perspective. Even in my interview, we talked about that. I feel like I can bring a fresh set of eyes and ask new questions to help the team,” said Harper.
Her extensive familiarity with Conroe adds to Harper’s viability for the role. She has enjoyed observing Conroe’s economic boom and looks forward to assisting with its future success. She also understands what makes Conroe such a special place.
“I’m excited to market Conroe. I grew up in this area and I’ve seen it develop. I went away to school for a bit, but every time I came home I would notice a new development or company in Conroe. That spurred more growth, which has helped improve Conroe. It’s a chain reaction,” Harper added. “While Conroe’s a growing city, it’s still a tight knit community. Everybody knows everybody. If you need help, people are always willing to offer a helping hand or the necessary resources. People are kind here and they make Conroe a quality place to do business.”